BEST used motorbike
PURCHASING and
DRIVING LIFE experience
Innovates conventional used motorbike market
Digitizes market data through
OKXE Platform
purchase intention leads
OKXE Station
completes wow experience
Realizes profitable business models
tailored to customers’ needs
OKXE innovates the used motorbike market that is conventionally traded offline. We digitize market data through Vietnam’s first online marketplace platform, shaping the future of the new motorbike purchase experience with our offline store, OKXE Station.
Total Transaction
16M
In Vietnam, 16 million people buy and sell used motorbikes every year, but the
- lack of data
- information asymmetry
- lack of financial services
are causing inconvenience and anxiety.
Registered Motorbike
110%
75M
- Vietnam population = 100 million
- Vietnam ADULT population = 68 million
MARKET
Total Motorbike Market
U$ 37B
-U$ 12B Used Motorbike Market 8.1 million units annually -U$ 6B New Motorbike Market 3 Million units annually -U$ 9B After Market: Maintenance + Parts -U$ 8B Financing Market -U$ 2B Insurance Market
Conventional way
80%
More than 80% of Vietnam’s used motorbikes are traded in the traditional offline market, and the absence of a representative online platform is cited as the reason.
Characteristics
- One and only item available for Sales
- One item is traded multiple times
- Market info and data are fluid and unclear
- Differences in purchasing experience
- Proportion of female drivers = 40%
- High-involvement product purchase
- Repurchasing cycle = 3.5 years
- Large demand for finance, insurance
Daily Necessity
- Feet and shoes for Vietnamese
- Over 8% annual growth - Lack of public transportation
- Narrow alley and lack of parking for cars
- Traffic jam
- Higher car price compare to income
USER JOURNEY
Visit to OKXE Station
Online Search
Contract conclusion
Purchase Insurance
Inquiry on Selected item
License plate and Legal paperwork check
Payment Loan product, Bank transfer, Pay
Delivery
Driving life
Check condition through checklist & report
Exchange motorbike
OKXE Certified item
supports item SEARCH
eCONTRACT
supports INSURANCE PRODUCT
supports CALL, SMS, CHAT
supports LEGALITY CHECK
supports LOAN PRODUCT, online pay
My motorbike DELIVERY, registration and management
WARRANTY, INSURANCE, MAINTENANCE, MANAGEMENT
OKXE WARRANTY
Repurchase at fair price based on transaction and management records of DATA